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The Advertising Standards Authority is an independent body, established by the advertising industry in the UK, to self-police rules laid down within advertising codes. It has just issued an adjudication against Apple (UK) Ltd over what have been referred to as misleading advertisements for the...
Read More | Aug 27th, 2008 | Comments: 3 | Last Comment: Aug 29th, 2008
Anyone remember all the fuss back at the end of 2005 when, in December of that year, it was revealed that Google had managed to beat off the attentions of Microsoft to ensure that its relationship with AOL remained good? The New York Times reported at the time how Time Warner had agreed to sell a 5...
Read More | Aug 10th, 2008
According to reports it looks like Facebook and Microsoft have agreed a deal which will see Microsoft Live Search integrated into the Facebook service. Along with the related advertising of course.
This should come as no great surprise to anyone who watches the technology market for trends, as...
Read More | Jul 27th, 2008
It seems that botnet usage could have been behind an increase in the number of click fraud clicks cited in the latest Click Fraud Index which monitors such things.
Running for three years now, the index monitors and analyses data from more than 4000 online advertisers and advertising agencies. The...
Read More | Jul 23rd, 2008
According to an Information Week article, it would appear that gamers actually like the in-game adverts that they see while they play. Or rather Massive Inc, a Microsoft subsidiary that handles in-game advertising, has said as much. Gamers were surveyed and the results suggest that they will...
Read More | Jun 3rd, 2008
The New York Times is running a really funny story, but with serious implications, at the moment. It concerns how the online advertising targets particular groups of people using site tracking technology. Apparently, if you have AIDS, cancer or suffer from an erectile dysfunction then your...
Read More | Apr 12th, 2008
According to the Wall Street Journal today Yahoo could be talking Google about the outsourcing of search advertising sales. This comes as, so the report suggests, as part of two pronged strategy to fight off the Microsoft acquisition threat. The other prong being a deal with AOL to combine Internet...
Read More | Apr 10th, 2008
The word online is that Apple is facing legal action over its claims the MacBook range supports millions of colours. This might actually be true were it not, say the reports, for the small matter of Apple ditching the old 16,777,216 colour supporting 8-bit displays used in MacBooks and replacing...
Read More | Apr 3rd, 2008 | Comments: 1 | Last Comment: Apr 3rd, 2008
That is the general thrust of an interesting article that appeared in the Los Angeles Times this week. It starts by describing how the offices of one of the world's most popular websites is a rented space stuffed with furniture bought off of eBay and with a printed paper sign taped to the door...
Read More | Mar 14th, 2008
According to security researchers at BitDefender a new Trojan has been discovered which hijacks text based Google adverts and replaces them with ads from a totally different provider. Trojan.Qhost.WU acts by modifying the infected computers' Hosts file to include a line which redirects the web...
Read More | Dec 24th, 2007
