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The Advertising Standards Authority is an independent body, established by the advertising industry in the UK, to self-police rules laid down within advertising codes. It has just issued an adjudication against Apple (UK) Ltd over what have been referred to as misleading advertisements for the...
Read More | Aug 27th, 2008 | Comments: 3 | Last Comment: Aug 29th, 2008
Anyone remember all the fuss back at the end of 2005 when, in December of that year, it was revealed that Google had managed to beat off the attentions of Microsoft to ensure that its relationship with AOL remained good? The New York Times reported at the time how Time Warner had agreed to sell a 5...
Read More | Aug 10th, 2008
According to reports it looks like Facebook and Microsoft have agreed a deal which will see Microsoft Live Search integrated into the Facebook service. Along with the related advertising of course.
This should come as no great surprise to anyone who watches the technology market for trends, as...
Read More | Jul 27th, 2008
It seems that botnet usage could have been behind an increase in the number of click fraud clicks cited in the latest Click Fraud Index which monitors such things.
Running for three years now, the index monitors and analyses data from more than 4000 online advertisers and advertising agencies. The...
Read More | Jul 23rd, 2008
According to an Information Week article, it would appear that gamers actually like the in-game adverts that they see while they play. Or rather Massive Inc, a Microsoft subsidiary that handles in-game advertising, has said as much. Gamers were surveyed and the results suggest that they will...
Read More | Jun 3rd, 2008
The New York Times is running a really funny story, but with serious implications, at the moment. It concerns how the online advertising targets particular groups of people using site tracking technology. Apparently, if you have AIDS, cancer or suffer from an erectile dysfunction then your...
Read More | Apr 12th, 2008
According to the Wall Street Journal today Yahoo could be talking Google about the outsourcing of search advertising sales. This comes as, so the report suggests, as part of two pronged strategy to fight off the Microsoft acquisition threat. The other prong being a deal with AOL to combine Internet...
Read More | Apr 10th, 2008
The word online is that Apple is facing legal action over its claims the MacBook range supports millions of colours. This might actually be true were it not, say the reports, for the small matter of Apple ditching the old 16,777,216 colour supporting 8-bit displays used in MacBooks and replacing...
Read More | Apr 3rd, 2008 | Comments: 1 | Last Comment: Apr 3rd, 2008
That is the general thrust of an interesting article that appeared in the Los Angeles Times this week. It starts by describing how the offices of one of the world's most popular websites is a rented space stuffed with furniture bought off of eBay and with a printed paper sign taped to the door...
Read More | Mar 14th, 2008 | Comments: 1 | Last Comment: 24 Days Ago
According to security researchers at BitDefender a new Trojan has been discovered which hijacks text based Google adverts and replaces them with ads from a totally different provider. Trojan.Qhost.WU acts by modifying the infected computers' Hosts file to include a line which redirects the web...
Read More | Dec 24th, 2007
Yahoo! has complained to the European Commission that Google's $3.1 billion acquisition of Doubleclick, the online advertising business, could reduce competition and ultimately push up pricing for European customers.
The fear, naturally enough considering that Google has always been in the...
Read More | Oct 14th, 2007 | Comments: 1 | Last Comment: Oct 14th, 2007
comScore Media Metrix has published its monthly analysis of US online consumer activity showing that education related sites spiked during August as schools and universities began another academic year. With lottery jackpots reaching record highs, lotto and sweepstake sites also proved popular as...
Read More | Sep 19th, 2007
Unless you happen to have been one of the people who authorized payment of around $800,000 for the design, or were on the receiving end of it, then the chances are you will agree with the momentum of public opinion that the London 2012 Olympics branding sucks. In fact, it more than just plain...
Read More | Jun 8th, 2007 | Comments: 9 | Last Comment: Jun 8th, 2007
The comScore Media Metrix monthly analysis of U.S. consumer activity at top online properties for March 2007 has been released, and shows a change at the top of the rankings. Several key players in the social networking space experienced gains, as did those looking to both make and save money who...
Read More | Apr 27th, 2007
It's been a couple of years now that Google has been in the contextual advertising game, serving up ads not just in the search results, but also across the network of AdSense publishers. AdSense has since become a dream come true for many small publishers realizing they can make some cash from...
Read More | Apr 14th, 2007 | Comments: 4 | Last Comment: Apr 14th, 2007
Even if you do happen to live in Utah, the chances are you will not have noticed a little law by the name of SB 236 which was passed without so much as a whisper of complaint or fuss last month. If you happen to run a web based business in Utah, however, then Senator Dan Eastman is most likely not...
Read More | Apr 12th, 2007 | Comments: 5 | Last Comment: Apr 13th, 2007
In something of an unusual twist of late, Google would appear to be playing catch up to Microsoft for once. The Redmond giants bought the market leader in the in-game advertising business, Massive Inc, last May for close on $200 million. Today Google has confirmed it has finalized the deal to buy...
Read More | Mar 19th, 2007 | Comments: 3 | Last Comment: Mar 22nd, 2007
A UK company has launched what it claims to be the first search engine that lets you not only search for specific moments within a video, but click on and interact with moving objects during online playback. Coull.tv has adopted a community approach, which we thoroughly approve of here at DaniWeb,...
Read More | Dec 6th, 2006 | Comments: 1 | Last Comment: Dec 7th, 2006
According to reports from both the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) 2006 is proving to be a bumper year as far as online advertising spend is concerned. Showing a 37% increase over the same period last year, US Internet advertising revenues were up to $7.9...
Read More | Sep 28th, 2006
I have long been a fan of Blinkx the video search engine that, as far as I am concerned, pretty much prompted the whole genre and introduced the idea of live video search and stream done properly. So I was interested to receive word from Blinkx founder and CTO Suranga Chandratillake today that they...
Read More | Aug 29th, 2006
Please forgive me if I am a little slow in flagging this up, but it has only just floated across my radar: you can now implement Google AdSense for search results on your own page, displaying the all important revenue generating adverts alongside the search results without directing readers...
Read More | Aug 18th, 2006 | Comments: 3 | Last Comment: Aug 23rd, 2006
