MktgRob 7 Nearly a Posting Virtuoso

I have a client who is in the travel industry and they are contemplating using paid blogs or blogvertorials to try to generate greater interest. I advised them to make sure that whoever they hired that he blogger state up front that they are being compensated for the blog. Overall, I think that a paid blog is on the same level as Rob Popeill selling his crap on TV. What do you think? And is anyone currently paying bloggers to talk up their products?