As a relative newbie to social network marketing (learning exponentially every day) I stumble across concepts and tools that I am curious about and I come to the people here for insight. Does anyone do clickstream analysis in their social media or online community efforts and if so how has it helped?
Currently I use Google adwords for a few clients and I am delving into Analytics, which offers what has been described as a real basic clickstream tool called 'site overlay' but it does not appear to be working properly (Google is aware and are working on it). Any info you can provide would be helpful.