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MktgRob 7 Nearly a Posting Virtuoso

I was reading an article on BtoBonline.com (link is below) about measuring engagement at live events to prove event ROI. The four main objectives identified as key to measuring engagement are:

  • Involvement
  • Interaction
  • Intimacy
  • Influence

After reading the whole piece it occurred to me that these same key objectives could be applied to measuring social media engagement. Read the article and let me know what you think.

http://www.btobonline.com/apps/pbcs.dll/article?AID=/20090914/FREE/309149994/1121/FREE

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