There is no single "best" digital marketing strategy, but there are some basic principles that all good strategies share. The most important of these is that they are focused on the customer. That means understanding what your customers want and need, and then using digital channels to reach them where they are.
Some other important principles for successful digital marketing include being engaging and interesting, creating a compelling offer, designing an effective call to action, tracking your results, and continuously improving your efforts. While these principles may seem basic, they can make a big difference in the success of your digital marketing campaigns.