With more than half of the world’s population using email, your business cannot afford to neglect email marketing. And unlike social media sites with their convoluted features and ever-changing algorithms, where no one likes your messages for some reason, email marketing is quite simple.
So, how does one become an email marketing expert? Simply put, it consists of three steps. First, create your list. Second, maintain the integrity of the list.
And third, always send this list email containing valuable content. Let’s begin by constructing your list. While creating your email list, there is one and only one rule to follow. And finally, never purchase or rent a list. There are actually additional regulations, but let’s focus on this one for now.
Purchasing or renting an email list can result in low open rates, a negative company image, and expensive fines from privacy protection organizations. So, what steps should you take to establish a solid email list? Well, here at HubSpot, we grew our email list by publishing free ebooks on topics such as introduction to data visualization and how to become an influencer, which consumers discovered by Googling for these terms. Perhaps you could provide a free trial of your business, an online course, or another type of experience.
Remember To Send Value
Everything you provide must be of sufficient value to entice users to provide their email addresses. In addition to the landing page, most websites permit the use of a pop-up for email collection. Configure one to …