Dani, just wanted to let you know Ozzu has been in the same boat as you since around 2010. I actually discovered your website when at one point you had the budget to advertise on our website (as I imagine you were advertising across many channels/websites). Our sites are similar in the aspect that we have both generally been forums (you're more IT focused than we are), and as already discussed here forums have pretty much died (unfortunately). Here are some of the reasons I think that occurred:
- Social Media - Easier to connect with people you know (FB, Reddit, etc)
- Stackoverflow - Killed much of its competition
- AI - Potentially killing stackoverflow, and is just much easier / quicker versus going through forums/QA websites
At least for Ozzu, from around 2001 - 2010, there was a huge community aspect of our website. People engaged frequently just because they met and then knew each other and it was a way to collaborate, make friends, besides communicating all around a central topic (web development in our case). Once social media really took off (particularly FB), I think many realized that the sort of need for engaging with people was better there. If they had 20 minutes to spend, they would rather put the time there than engaging with people they met on our forums; thus, there was no longer a need to get that from forums (such as Ozzu, and perhaps your site Daniweb).
Then the next big thing …