The Press Release is Dead: How Web 2.0 Could Save PR and Marketing Digital Media Digital Marketing Search Engine Strategies by Techwriter10 … the author of the bestselling book [URL="http://www.davidmeermanscott.com/books.htm"]The New Rules of Marketing &… JC Penney Fails to Grasp the Value of Viral Marketing Digital Media Digital Marketing Search Engine Strategies by Techwriter10 … the upper hand having literally written [URL="http://www.davidmeermanscott.com/books.htm"]several books [/URL]on internet marketing… Your Business Needs to Pay Attention to Twitter Digital Media Digital Marketing by Techwriter10 … best selling author of the book, [URL="http://www.davidmeermanscott.com/books.htm"]The New Rules of Marketing &… Don't Spread a Virus, Catch a World Wide Rave Digital Media Digital Marketing by Techwriter10 … the subject. His best selling book, [URL="http://www.davidmeermanscott.com/books.htm"]The New Rules of Marketing and… Scott Brown's Skillful Use of the Web and Social Media Digital Media Digital Marketing by Techwriter10 … Media Factor[/B] The other day, [URL="http://www.davidmeermanscott.com/"]David Meerman Scott[/URL], author of World Wide… Re: The Press Release is Dead: How Web 2.0 Could Save PR and Marketing Digital Media Digital Marketing Search Engine Strategies by tidytech I agree that Web 2.0 - especially social media - has opened up a host of new powerful PR opportunities for companies. Having said that, I would say the "Press Release" is [B]not dead at all[/B]. Granted, a press release has been used for decades to push a company message through traditional media channels (magazines, newspapers, etc… Re: The Press Release is Dead: How Web 2.0 Could Save PR and Marketing Digital Media Digital Marketing Search Engine Strategies by DMScott Adam, You are absolutely right. I've been talking about how press releases are tools to reach buyers for years. (My ebook called "The New Rules of PR" has been downloaded more than 250,000 times). But to be effective a press release needs to be sent via one of the PR distribution channels and also posted on a company web site. That … Re: The Press Release is Dead: How Web 2.0 Could Save PR and Marketing Digital Media Digital Marketing Search Engine Strategies by SpeakMediaBlog David is right, the press release is not dead. But, how you use it has changed. And, it's just one great example of how social media (such a silly term, really, the Internet itself is social media!) has changed everything. I blogged about this too in March: [url]http://www.speakmediablog.com/2008/03/press-release-is-not-dead-it-has.html[/… Re: The Press Release is Dead: How Web 2.0 Could Save PR and Marketing Digital Media Digital Marketing Search Engine Strategies by Techwriter10 Jennifer: You are right of course, and David never suggested the press release was dead. Those words were mine. I was admittedly engaging in a bit of hyperbole as an attention-getting device, but I also think as a journalist who receives many useless press releases each week, that many PR and marketing pros have failed to grasp David's new rules. … Re: JC Penney Fails to Grasp the Value of Viral Marketing Digital Media Digital Marketing Search Engine Strategies by Techwriter10 Quick correction: The December 2007 concert was Led Zeppelin's. Fixing that now. Re: JC Penney Fails to Grasp the Value of Viral Marketing Digital Media Digital Marketing Search Engine Strategies by vmanes I don't suppose that JC Penney is really, covertly, behind the ad? All the legal fussing and fuming is for the stockholders' benefit (don't want them thinking the brand's gone rogue), all the while every legal bombast brings the ad to people's attention even more. Despite being pulled, one can quickly find it again in Google videos. They … Re: JC Penney Fails to Grasp the Value of Viral Marketing Digital Media Digital Marketing Search Engine Strategies by Techwriter10 I actually think that's an entirely plausible scenario, but it's also possible it was rejected and leaked anyway. My feeling is that you can never underestimate the stupidity of a corporation. :) Re: JC Penney Fails to Grasp the Value of Viral Marketing Digital Media Digital Marketing Search Engine Strategies by elo8 Dr. Tantillo ('the marketing doctor') writes a branding blog in which he references this post and outlines what he thinks the best way is for JC Penny to harness the advertising value of this little scandal--while distancing themselves from what they don't want to be associated with their brand. Here's a link to the full post: [url]http://blog.… Re: JC Penney Fails to Grasp the Value of Viral Marketing Digital Media Digital Marketing Search Engine Strategies by Techwriter10 Thanks for the link. Very interesting. Re: Scott Brown's Skillful Use of the Web and Social Media Digital Media Digital Marketing by LeloPaul I saw another blog posting some comments equating Brown to Obama. Here's that story: [url]http://www.leeeldridge.com/gop-finds-star-in-scott-brown/[/url] Re: Scott Brown's Skillful Use of the Web and Social Media Digital Media Digital Marketing by alex77ae Hey. everyone im from mass scott brown has been on face book. and people voted for him because all coakley did was talk smack about him. thats how he got elected Re: The Press Release is Dead: How Web 2.0 Could Save PR and Marketing Digital Media Digital Marketing Search Engine Strategies by audrey110 Oh no its alive yet... i have seen many quality back links from a press release sites. and it really helped to maintain the PR of a site Re: The Press Release is Dead: How Web 2.0 Could Save PR and Marketing Digital Media Digital Marketing Search Engine Strategies by Sarahhankin I dont think so that PR is dead i do agree that its changed in last few months rapidly.