I have a client that has asked me to set-up blogs for their regular clients, for their clients in a specific vertical they cater to, and in support of an ongoing campaign with two of their partners to nurture a specific vertical. Now they want to set-up blogs to target other verticals. The problem is they are having trouble generating content for one blog much less 4 or 5.
Does anyone have an opinion/thoughts/educated guess on how many blogs one company should try to maintain?