Here's a general process to find relevant long-tail keywords:
- Understand Your Business and Audience:
Identify the core products, services, or topics related to your business.
Understand the needs, pain points, and interests of your target audience. - Brainstorm Seed Keywords:
Begin with a list of seed keywords related to your business. These are the primary terms that describe what you offer. - Use Keyword Research Tools:
Utilize keyword research tools to expand your list and discover long-tail keywords.
Google Keyword Planner: Provides insights into search volume and competition.
SEMrush, Ahrefs, Moz: Offers in-depth keyword research and competitor analysis. - Look for Long-Tail Variations:
Long-tail keywords are more specific and often have lower competition.
For example, if your business is in the fitness industry, consider long-tail variations like "best home workouts for beginners" or "healthy meal prep ideas for weight loss." - Consider User Intent:
Think about the intent behind the searches. What questions or problems might users have that your content can address?
Long-tail keywords often reflect specific user intent