I've come to realize that there is a need in the industry for which I currently work in, that can be addressed with web software. Existing software exists, but is very expensive. From my research, I did find a company who is doing it at a reasonable cost, however, they lack marketing and sales to capitalize on their price advantage (which comes from low development costs as its all done in India).
I'm not a programmer. I'm a business person. But at heart, I'm a "nerd". I love technology and I was a skilled "designer or pseudo-coder" back in university. But never got into it.
This idea is exciting me and I truly believe in its potential. And I know I can market and sell it. The problem is, I don't know how to go about doing it. This software would need to be built, maintained, continually improved and supported. And obviously, the sooner the better.
I have my own ideas of how I'd go about it, but software development is out of my comfort zone. Can you help me outline a process?