Pay per click advertising works because:
* By using the bidding system, similar to how an action works,everyone can compete on a level playing field.
* Pay per click is cost efficient.
* Results are measurable.
* It's extremely well targeted.
* Pay per click is the ultimate in direct response.
all the above thougth's of pay per click advertising benefits. This is the one of way of the marketing method that you should be using.
SNIP
The level playing field is being altered. Instead of price and click through being the determining factors of which ads get shown, now Google AdWords has a quality score that requires much more from their advertisers. I think this is a good move on Google's part, but it is making things more difficult for small and new website owners who want to take a dip into the PPC world.
Pay Per Click is also fast! You can start seeing results in terms of traffic almost immediately!
But for it to really be meaningful you must combine it with an effective SEO else you won't get a good ROI.
Another benefit is cost control, you have can set your own budget for each campaign.
Basically it is cost efficient, Definite, Flexible, Low Risk..
The PPC game is much tougher these days but is still one of the best methods to put your offer in front of targeted traffic. Here's some tips if your using Google Adwords.
1. Use one keyword per ad group
2. Write targeted ads
3. Site structure: about us, contact us, private policy, terms and
conditions, site map, and index
4. Test, test, tweak and test
5. Go after long tailed keywords that have a low cost per click
6. Set an affordable daily budget. Rule of thumb is $5 per 50
keywords
7. Maintain at least a 1% click through rate for quality
8. Use Adwords editor to tweak CPC and Ad positions
Yahoo is ranked number 1 last time I checked Alexa.com
I have had great success with Yahoo Marketing Solutions
I agree with kennedyzor.
Pay per click advertising is the fastest way to reach your customer.
The best thing about the pay per click advertising is its inbound, you don't need to show advertisement to unnecessary user, which is very prominent in outbound marketing(TV, Radio, Magazine etc)
I think during this economic slowdown also pay per click advertising is much much powerful marketing too.
Thanks,
SNIP
Pay per click advertising works because:
* By using the bidding system, similar to how an action works,everyone can compete on a level playing field.
* Pay per click is cost efficient.
* Results are measurable.
* It's extremely well targeted.
* Pay per click is the ultimate in direct response.
all the above thougth's of pay per click advertising benefits. This is the one of way of the marketing method that you should be using.SNIP
Hi,
I appreciate the concern which is been rose. The things need to be sorted out because it’s not about the individual but it can be with everyone.
Smith:)
It is a flexible and relatively low cost method of promoting your website and generating interest that can help you achieve your company's targets. However, there are some drawbacks too of this advertising.
If PPC campaign is done through proper analysis or selection of keywords then Website gets easily business/visibility/traffic.
I agree on you Flower. It can boost your sales if you properly analyze the keywords to use.
PPC requires a lot of keyword research. Put in your best efforts and enjoy the advantages. It is surely very useful for building traffic.
Advantages of Using Pay Per Click
There are three advantages to bidding on keywords in the pay-per-clicks:
1. You get effective advertising, because you only pay when someone actually clicks through to your site.
2. Your listing will get posted quickly-anywhere from a few hours to a couple of days at the most-meaning you can start profiting from increased traffic and sales almost immediately.
3. In order to rank in the No. 1 position, all you have to do is outbid your competitors, which is usually only a matter of a few pennies per click.
Important Tips For Pay Per Click Advertising
Done right, pay-per-click advertising can be very profitable. However, if you're not careful, you can lose a lot of money with your PPC advertising. Here are some tips to help you ensure your campaigns are profitable:
1. Avoid keywords that are too general. More general keywords will attract a lot of traffic, driving up the cost of your PPC campaign and converting few visitors to sales because general search terms aren't specific enough to attract the right audience.
2. Ensure that the sales process on your site is converting visitors to buyers before you launch a full-scale PPC campaign. You don't want to be spending money on getting the traffic if your site can't produce sales.
3. Make sure you calculate how much you can afford to bid on keywords to guarantee you still turn a profit. To determine how much you can afford to bid, you'll need to understand the value of each visitor to your site. You can do this by determining the number of sales you'll get, the profit you'll earn per sale, and the number of unique visitors your site will receive during a set period of time. It's generally easiest to calculate these numbers on a monthly basis.
Calculate Visitor Value To Determine You Pay Per Click Bid Values
Here are three easy steps that will help you determine the value of each individual visitor to your site:
1. To determine your visitor conversion rate (that is, the percentage of visitors who buy from you), calculate:
No. of sales ÷ number of visitors = conversions per visitor
Example: 5 sales ÷ 123 unique visitors = 0.041 = 4.10% conversion rate
2. To calculate your net profit per sale, calculate:
(Gross revenue - total expenses) ÷ number of sales = net profit per sale
Example: $145.00 Gross revenue - $67.00 total expenses = $78 profit ÷ 5 number of sales = $15.60 net profit per sale
3. To determine the value of each of visitor to your site, calculate:
Net profit per sale x visitor conversion rate = individual visitor value
Example: $15.60 net profit per sale x 4.10% visitor conversion rate= $0.63 is the individual visitor value
Once you understand the value of your visitors, you'll be able to set your maximum bid for keywords. For example, you may determine that each individual visitor to your site is worth 63 cents in pure profit. This means you can afford to bid a maximum of 53 cents per click to guarantee that you'll generate a good profit margin.
The value of your visitors may also help you determine which PPC search engines you'll use, as the minimum bid on keywords in some search engines may be higher than in others.
Which Pay Per Click Engines Should You Use?
There is no doubt that the two best PPC services are offered by Google and Yahoo Search (formerly known as Overture). In the next two sections, I will provide you with more details on both of these two services.
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Flower you are right, for PPC campaign we need good keywords analysis, proper checking ROI and conversion rate. If you have a good keywords and in good position on search engine you defiantly get a good traffics or visitors, and must things is that where is keywords targeted.
thx kevinanthonycoo very good post
Rightly said there are many benefits of PPC. The most advance benefit of PPC is that even the new and lesser known sites too succeed to attract the traffic. Most often the traffic has high potential of order conversion because all the visitors are interested in the product being offered.
Pay per click advertising works because:
* By using the bidding system, similar to how an action works,everyone can compete on a level playing field.
* Pay per click is cost efficient.
* Results are measurable.
* It's extremely well targeted.
* Pay per click is the ultimate in direct response.
all the above thougth's of pay per click advertising benefits. This is the one of way of the marketing method that you should be using.SNIP
+++
* geographic targeting!
* pay only when someone visits your website, not for displays
* you can TEST new services and products easily
* immediate 1st page google & SE placements :)
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