We all talk about search engine optimization and often times repeat the same things. Make your keywords a certain density, etc.
What about methods to optimize your index page to lure visitors to explore it and stay, instead of just walking away after 30 seconds of reviewing it?
You can optimize your page for search engines all day long, but if the content structure is not good on the index page then no one will ever get past that first page.
What do you think are great tips for optimizing your index page to lure people to explore what your site has to offer?
I have read that many visitors are unsure of what will happen when they click on a site's various links. So, a good method to help your visitors know what they are getting is by having a link and underneath of it having a short description of what information will be found when clicking on the link.
For example:
About Us
Learn about how we got started and read our mission statement. You will learn everything you need to know about us and more!
This is just one example of a way to lure customers to explore your website instead of walking away. What can you think of?