Im looking to find out what distinguishes content as unique content in Google's eyes.
If I've got a web page selling different items, and want to separate these items onto different web pages so that i can have the exact keywords in the domain name, will Google frown upon this?
Do i need different addresses and phone numbers on each website so that they aren't seen as duplicate copy's?
I work for a wholesale vendor with a wide variety of wholesale products, and it seems like a good idea to separate different products to increase organic placement, as well as increase the chances via PPC for the customer to find our pages useful, as apposed to someone looking for one specific item and landing on a page with other items. (i hope this makes sense...) We want the customer to find the item they are looking for with ease.
So how do i ensure unique content? WHAT IS unique content and WHY is it unique? Do i need different addresses and phone numbers on each separate website to ensure Google doesn't think I'm duplicating the same site? (im not looking to get ahead via black hat practices.)