Trying to get a general idea of how many keywords people other than myself generally target for a single PPC ad campaign.
How does it affect your CTR? What is your "rule of thumb?"
JamieLynnSEO 20 Posting Pro in Training
WylieVincent 0 Newbie Poster
Trying to get a general idea of how many keywords people other than myself generally target for a single PPC ad campaign.
How does it affect your CTR? What is your "rule of thumb?"
I will never recommend using many keywords in an ad group- just because its too hard to keep your targeting tight with this many words. I actually recommend keyword lists as small at 10-15 keywords
Dani 4,329 The Queen of DaniWeb Administrator Featured Poster Premium Member
I use thousands upon thousands of keywords, split across about 250 ad groups. Each of DaniWeb's 100 forums has about 2-3 ad groups. For example:
Forum being targeted: Networking
Ad Group: Networking - Routers
Keywords: router, routers, routing, using routers, about routers, with routers, configuring router, linksys router, cisco router, etc
Ad Group: Networking - Switches
Keywords: switch, switches, switching, using switches, about switches, with switches, configuring switches, linksys switch, cisco switch, etc
I'm not saying I actually use those exact keywords. That's just the general idea of what I do.
pgmco -2 Junior Poster
I think this really depends on the size of the company and the budget. If you want tons of traffic than you target lots of keywords. If you are a niche company that target only highly targeted keywords that will convert.
searchblogger 0 Newbie Poster
It depends purely on the company and the keywords that you find. For some of my campaigns I've just targeted one keyword per PPC advert and had very good results.
JamieLynnSEO 20 Posting Pro in Training
Thank you everyone for your input! Very helpful :D
jack jastin -1 Junior Poster in Training
Really, All it depends upon your product; According to that what are the probabilities
may be for like low competitive keyword or high competitive keywords whatever the case may be.
jack jastin -1 Junior Poster in Training
In my opinion, Its not having any problem with your word count, Depends upon how much keywords you can target for your campaign. The main thing you need to bother for is relevancy of your keywords related to your business. More over that You can try for making keyword phrases that may help your keyword counts less and optimizing for more keywords by this way.
johnst 0 Newbie Poster
as many as you can..I recommand checking your competitors keywords and find as many as you can, including "long-tail' phrases
chauhanashish 0 Newbie Poster
Actually its totally depends upon ppc campaign nature. I always try to put all similar keywords together.
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