When Earl Jordan saw the blinking money icon in his tyBit(TM)
toolbar he couldn't believe he had won cash just for being a
tyBit(TM) subscriber. "I read about the loyalty program but never
thought I would win," said Jordan. "Now when I search it's like
online gaming and adds excitement, the extra $100 will come in handy
over the holidays. I started using tyBit(TM) to search several
engines quickly and securely, and it's Freeware." tyBit(TM)a
client-side search application, scheduled for full launch in 2008,
randomly awards money to users. "If a subscriber uses tyBit(TM) and
a money icon starts blinking, they've won $100....it's that simple,"
said Clarence Briggs, tyBit(TM) CEO. "Users are rewarded by a
superior search experience and a cash-bonus that we've set-aside
dollars for." Briggs indicates that the next release includes the
Ad-Management and Partner-Module Betas. He also said tyBit(TM) users
will receive their own personalized social-networking dashboard,
like myspace.com or facebook.com, with email, IM, video player,
blogging, and anti-spyware.
tyBit(TM) also announced its adScriber(TM) Program where tyBit(TM)
subscribers receive free advertising on tyBit(TM). "This is an
interesting approach to search advertising," said William Presley,
OSL Search Analyst. "Businesses can barter for targeted
advertisements - instead of paying money for ads. Search usage is
traded for advertisements." During Beta, adScriber(TM) ads are
displayed on a run-of-site basis including video ads. "While not yet
keyword relevant, this allows small businesses unable to afford pay
per click (PPC) advertising a chance to get started. This is
obviously a market stab at Google's affiliate or adSense(TM) model,"
said Pressley. Company officials claimed the drive behind tyBit(TM)
was their dissatisfaction with the search industry's PPC & affiliate
models susceptible to click fraud. Their click fraud experience with
Google and the Fayetteville Observer Newspaper led to class action
litigation.
Briggs believes the definitive solution to click fraud and a search
market alternative is tyBit(TM). "Our partners aren't getting their
share of online advertising dollars but they have the subscribers.
They want fairness, customization, accountability, and transparency.
We can deliver this with tyBit(TM) and a 40% revenue share - a deal
you can't find anywhere else.'' Briggs said that's why tyBit(TM) won
Best Product Runner Up at the Channel Partner Expo Show in Las Vegas
and has jammed its partner pipeline with over 40 Telcos, Carriers,
ISPs, media companies, MLM, OEMs and various other subscriber-based
organizations to include non-profits seeking to be tyBit(TM)
partners.
Company officials said prospective partners represent a staggering
45 million-plus tyBit(TM) users. "The reason is simple", said
Kitti-Jo Finch, GM of tyBit(TM). "It generates value for
subscribers, partners, and advertisers." Company officials say
tyBit(TM) accelerates search, increases relevancy, personalizes
results, and integrates text, video and other media ads. It also
ferrets local content based on a subscriber's actual location,
provides privacy displaying results in a single window - desktop or
PDA. From holiday shopping to election results, tyBit(TM) finds it."
"Continuing to add user and advertiser centric features keeps us
using it," said Ken Rivers a recent tyBit adScriber(TM). "Since
becoming an adScriber(TM), we have received several free leads,"
said Rivers. I signed up because AIT (www.AIT.com) web hosting and
domain registration customers were offered free advertising on
tyBit(TM)". This release integrates the tyBit(TM) toolbar into the
entire Microsoft Office Suite of applications. "Microsoft Office is
most ubiquitous desktop suite out today, it seemed only fitting that
we integrate it. A user can search from any Office application" said
Finch. "With tyBit(TM) if you need an image for your Power Point
presentation, you search for your image and drop and drag it from
tyBit(TM) right into your presentation."
What is the future of Internet Search? According to Microsoft,
people search for 11 minutes before finding what they want - half
give up, abandoning their search. However, the Search business is
booming with newcomers challenging the likes of Google and Yahoo
including Collarity, Hakia and Powerset. "You need different tools
to solve different problems," said IDC analyst Susan Feldman.
tyBit(TM) represents a paradigm shift away from the centralized
search engine model to a patent-pending client-side application that
uses grid computing, distributes web crawling, indexing, and browser
content delivery quickly and securely to users. "We had to un-think
the current model of Internet search and invent something that could
compete against Goliaths," said Briggs, the Army Infantry Veteran.
"tyBit(TM) is our David."