Member Avatar for muta

We are thing of getting sponers for our site, but we are not sure how much to ask for. This is a new site and as usual visits are low, but cost is fix. Any recommendations?

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Dani AI

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For a new site with low traffic (the situation described), early sponsor conversations are best treated as preparation and proof-building rather than a primary revenue source. Several members (notably and ) rightly pushed the growth-first idea; the practical gap in the thread is a compact, repeatable way to package, price, and test sponsorships while audience numbers are still small. The guidance below converts that high-level advice into concrete steps that produce credible offers and measurable pilot results.

Create a one-page media kit and a short package menu. Include monthly metrics (unique visitors, pageviews, email list size), audience profile (top geographies and interests), top-performing pages, available placements and estimated impressions per placement, creative specs, reporting cadence, and contact details. Offer three clean packages (basic, featured, exclusive) with explicit deliverables and a minimum term. If an ad server or tracking setup exists (as referenced in the thread), surface those numbers so buyers see actual inventory and click/engagement data.

Price transparently using a simple formula instead of guessing. Choose target monthly revenue R (cover fixed costs + margin), estimate slot impressions I, then compute CPM: CPM = (R / I) * 1000. Example: R = $200 and I = 25,000 impressions → CPM = (200/25,000)*1000 = $8. Offer alternatives too: a flat monthly fee for exclusivity, or a short paid pilot (30–90 days) with promised reporting and a discounted introductory rate. Negotiate from a published list price, require deliverables in writing, and request at least one performance report to build a case study.

  • Estimate inventory and conversion signals before naming prices.
  • Put all terms in writing (dates, placements, reporting).
  • Anchor list prices higher and offer an introductory pilot.
  • Treat early sponsors as partners — deliver metrics and a short case study.

Recommended Answers

All 11 Replies

Member Avatar for Dani

Don't concern yourself with advertising or sponsors until you've built yourself up to a decent size. At that point, your visitors will start approaching you asking about sponsorships.

I can't really give you a set figure because it differs by industry, and I'm unfamiliar with most industries other than my own.

How much do you pay in web hosting? You might want to set up a PayPal donations type thing saying that you're accepting donations in exchange for web hosting, so that you can break even.

Member Avatar for muta

Thanks for that Dani.

Member Avatar for chas84

I completed my website about two months ago and decided to make use of openx to serve ads. Once I got that figured out, I joined a South African affiliate network and used their banners as advertising.

I also created an "Advertise on this site" page, just in case someone wanted to advertise.

This way, the site doesn't look too new to potential advertisers and you have the knowledge of fairly advanced adserving. I have now contracted an online media sales company to manage the advertising sales, so I'm excited to see what they bring in.

Member Avatar for lajocar

what affiliate network did you use in South Africa?

Member Avatar for chas84

what affiliate network did you use in South Africa?

I use , they have good campaigns, friendly knowledgable staff and payments are made on time.

Member Avatar for selfhelpebooks

You can look up sample form letters that ask companies certain things.

Member Avatar for mddv

As dani said the best thing is to establish your self in the market before starting to ask for sponsorships. Once you start getting a steady stream of reliable visitors then more peoples will become intrested in advertising on your website.

But if you want to make a buck or two why not use google adsense or affiliate banners.

Well i think price will be based on how many visitors visit your site and it varies on what industry and type of website you have. Another way to get a idea of price is to search on your competitors websites and see what they are charging advertisers.

Hope i helped

Member Avatar for Tony0930

when your site shows potential to attract more people to click, it is the time you are able to ask for sponers.

Member Avatar for phillwas

hello dani am by the names of lwasa phillip a ugandan by nationality i hav a small ngo which supports aids patients and being a IT PERSON I WOULD LIKE TO be support with new comptures and hard wears plus some few dollars to help thes brothers and sisters of ours together we can change the laeving and put an end to this virus

Member Avatar for Dani

HUHHHH??!!

Member Avatar for Dwalhovd

Hi im tring to raise 1500 dollars for special olympics by doing the polar plunge please help me out

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