I run a small business, a software development company and sell the software products I developed myself. Being an engineer rather than a salesman, I find it challenging to my market software.
I have 2 types of product:
1. specialised communication libraries
2. Business software, such as invoicing software.
The first type, beign a pretty unique and difficult to implement product, seems to sell well without a lot of effort put in promotion, But the second type I really have problem with.
Can anyone recommend how to attract lots of traffic to the invoicing software product page?
I have tried google adwords, but it works out too expensive. often 1.50 euro per one click. It is not a guarantee that people coming from there will always download the trial version.
Press releases? Would that be effective?
Any advice is very welcome