Hi
Many tout social media as a part of marketing strategy, my question for you is whether it has been an afterthought or has it been fully integrated to your marketing strategy? There is a difference between, "oh, lets put create a twitter account and see who follows us" to "I use Twitter to create two way communication with followers and friends of my brand - I contribute/reply to other's tweets and others do so as well. This Twitter strategy has successfully helped my business to expand 19 fold within a year. "
So what do you think?