Member Avatar for InsightsDigital

Last night, I passed by a new bar. This bar was packed. I just happened to make conversation with the owner of the new bar who said that night was the grand opening and he invited all the food and wine bloggers in the NYC area. His tactic was a success. The place was packed. So have you outreached to bloggers to promote your business and what did you learn?

  • 9 Contributors
  • 11 Replies
  • 179 Views
  • 1 Week Discussion Span
  • Latest Post Latest Post by InsightsDigital

Dani AI

Generated

A short, practical companion to the thread’s example: event-driven blogger outreach can produce immediate local awareness and measurable coverage when it’s planned as an experience rather than a scattershot giveaway — several launch case studies (including restaurants) show big short-term footfall and social lift from well‑executed blogger invites. ()

Operational checklist (addresses ’s point about readiness): confirm site/booking/payment capacity and frontline staff scripts; prepare a simple media kit (one‑page facts, photos, spokes); create unique tracked URLs and promo codes so each blogger’s visits and conversions are measurable; and schedule a soft preview to catch issues before broader promotion. Use Analytics campaign links (UTM) to capture which blogger drove traffic and conversions. (sproutsocial.com)

Outreach tactics (builds on points from , , ): target bloggers whose existing audience matches the offer, personalize every first message with a line about a recent post, and propose a specific value exchange (exclusive access, an interview with the chef/owner, or content co‑creation rather than only freebies). Use outreach tooling to discover and vet prospects, but keep the first pitch short and human — personalization wins. (buzzstream.com)

Legal and measurement notes: if bloggers receive money, free meals, or other perks the relationship must be disclosed under FTC guidance; plan KPIs across the funnel (reach/engagement → tracked site visits → bookings/sales) and choose an attribution approach up front so impact can be reported and iterated on. Start with a small, local pilot, treat invited bloggers as long‑term partners (not one‑off advertisers), and use the pilot learnings to scale. (ftc.gov)

Recommended Answers

All 11 Replies

Member Avatar for Ancient Dragon

Interesting. So are you saying we need to open a bar to promote our web site :)

Member Avatar for InsightsDigital

oh not at all!!! Im just saying that I thought it was interesting to hear the story on how this business owner packed his place up. Successful blogger outreach, I may say.

Member Avatar for articlemaster9

Well then its simply offline marketing but this kinda marketing is very effective and you can learn a lot of things.

Member Avatar for ChiefLee

I think opening a bar is a great idea. And serve free drinks to use bloggers who blog about your bar! I'm there.

Just kidding.

But in response to your post, social media (blogs, twitter, facebook..) are certainly becoming effective marketing tools.

Member Avatar for bobchrist

That's actually good idea to create online marketing through offline connection. Thanks for sharing! :)

Member Avatar for thehotspotguide

Very cool! It's funny how free drinks can persuade anyone!

Member Avatar for cartman714

i posted a blog about my website nothing yet

Member Avatar for IdeaAlex

Come to Silicon Valley. Bloggers are everywhere here :-)

Member Avatar for InsightsDigital

Or attend a Blog Academy event. The room is full of bloggers.

Member Avatar for jrodrig5

Blogger outreach is a great way to generate traffic and develop your footprint within your vertical. One thing you've better be sure, when you perform outreach to bloggers your offering/website has to be ready for primetime. Be sure you coordinate with your dev dept, CTO, make sure you're on the same page. Nearly blew a cover piece with Cnet, had to work hard to repair the damage there and blew a huge one with TechCrunch because I was getting bad info from CTO about the state of our product/offering.

Member Avatar for InsightsDigital

Thanks for sharing your experience. Yes, I had a similar story where I shared my "still in the design stage" website with a client, despite a caveat that the site is still in development, and I learned my lesson ever since.

Be a part of the DaniWeb community

We're a friendly, industry-focused community of developers, IT pros, digital marketers, and technology enthusiasts meeting, networking, learning, and sharing knowledge.