Member Avatar for MktgRob

I recently established some web hosting for one of my clients and the hosting company package included some free advertising credits for Google Adwords and Facebook advertising. While I have experience with Google Adwords I have none for facebook. Does anyone have any experience or results they care to share?

Also, will the recent revelation that Facebook will use member photos for ads if the member does not change their privacy settings make some companies shy away from using Facebook Advertising for fear that they might be sued for use of someones image without their permission?

  • 4 Contributors
  • 4 Replies
  • 119 Views
  • 20 Hours Discussion Span
  • Latest Post Latest Post by InsightsDigital

Dani AI

Generated

The OP () asked about Facebook ads and several replies (notably , and ) reported mixed results. Treat the free credits as an experiment with a clear pass/fail rule rather than a one-off campaign: set a single, measurable objective and a short test window so conclusions are based on data, not impressions or anecdote.

A simple, repeatable test plan:

  • Pick one conversion metric that maps to business value (trial signup, lead, sale) and create a single-lightweight landing page for that offer.
  • Run one small campaign in Ads Manager and install the Meta Pixel so conversions are tracked server-side and tied to ads Meta Pixel setup.
  • Limit the number of changing variables: test one audience and two creative variants for 7–14 days, keep the budget modest, and use UTM tags to compare to other channels.

Creative and measurement tips: use short, social-friendly creative and a single, obvious CTA; swap only one element between ad variants so you learn what moved the needle. Use Meta’s A/B testing tools to avoid overlapping audiences and get a clean result A/B testing guide. Track CTR, conversion rate, cost per conversion and compare cost-per-acquisition to customer value before scaling.

When things fail, diagnose before abandoning the channel: low CTR points to creative/audience mismatch; good CTR but few conversions suggests a landing-page or offer problem; inconsistent conversions may indicate tracking/attribution issues. Document each experiment, iterate, and only scale when a repeatable, profitable funnel is proven. The Ads Guide is useful when choosing formats and placement options Ads Guide.

Recommended Answers

All 4 Replies

Member Avatar for MrAdventure

Does anyone have any experience or results they care to share?

?

I have used them for three different campaigns,and was very disappointed with the results,although I think some ideas or products may do very well,however over all I do not feel that the Facebook crowd is very heavy consumers of internet marketing.

If you are selling consumer products you may do well.

Member Avatar for bobchrist

I don't think Facebook ads are cost effective because the ads are generated following keywords listed in users profile and their “interests” field.

Member Avatar for MktgRob

I have used them for three different campaigns,and was very disappointed with the results,although I think some ideas or products may do very well,however over all I do not feel that the Facebook crowd is very heavy consumers of internet marketing.

If you are selling consumer products you may do well.

I agree. The more I look into it the more it seems that unless you are selling consumer items or if you are offering a consumer-focused service (on-line dating) you are not going to see much bang for your buck, regardless of how many corporate fan pages are set-up.

BobChrist has a point to that since the ads are tied to what is in the person's profile you are not going to get the same volume as from Adwords unless you are reasonably assured that the majority of facebook users all have the right key word.

Member Avatar for InsightsDigital

The few business owners I have spoken with shy away from Facebook not because of the privacy and liability issues but because as implied above, B2B product advertising on Facebook may not yield good ROMI. Also, keep in mind that the mindset of the average Facebook user is not to shop or learn more about products but to engage with others. Thus, an online dating ad would benefit from Facebook advertising rather than an ad for Oracle new database.

Be a part of the DaniWeb community

We're a friendly, industry-focused community of developers, IT pros, digital marketers, and technology enthusiasts meeting, networking, learning, and sharing knowledge.