One of my clients is thinking of creating discounts. My question for the membership is which percentage usually work for your business to help increase ROI? What has been your experiences?
InsightsDigital 57 Posting Virtuoso
bobchrist 7 Posting Pro in Training
We are offering discount to our VPS and dedicated server plan and that's working pretty nice to generate new business.
thefandango 0 Light Poster
Discounts are ok as long as you structure them to draw people in and offer it for a limited time. Make sure that you can sustain the discounted rates, especially on subscription sites.
InsightsDigital 57 Posting Virtuoso
I know for many years many high scale companies never gave discounts until recently. I wonder if offering discounts cheapens the brand. I have been to many sites and I dont see that many discounts, perhaps only for bulk sales or for first time users.
bobchrist 7 Posting Pro in Training
I know for many years many high scale companies never gave discounts until recently. I wonder if offering discounts cheapens the brand. I have been to many sites and I dont see that many discounts, perhaps only for bulk sales or for first time users.
You should identify the products/service that need special promotion through discount, a perfect discount offer should be for the slow moving product or that have higher margins.
textbox 0 Light Poster
I dont think that special offers cheapen the brand. They are simply used as a way to increase brand awareness and bring in new customers. Strong brands such as AT&T, Direct TV, Wells Fargo are constantly offers deals of some kind. With that in mind, I cant think of the last time I saw rebates offered for a Ferrari.
crimgirl 0 Junior Poster
discounts could help u to achieve a little in a short time but i do ont think it gonna be work in the long run
crimgirl 0 Junior Poster
I know for many years many high scale companies never gave discounts until recently. I wonder if offering discounts cheapens the brand. I have been to many sites and I dont see that many discounts, perhaps only for bulk sales or for first time users.
I dont think that special offers cheapen the brand. They are simply used as a way to increase brand awareness and bring in new customers. Strong brands such as AT&T, Direct TV, Wells Fargo are constantly offers deals of some kind. With that in mind, I cant think of the last time I saw rebates offered for a Ferrari.
for me , i do think discounts cheapens the brand, people would think that , it is okay , i can wait ,there is gonna be some counts in the near future
mackone 55 Posting Pro
I agree with above comments. In my opinion discounts do give your customers, even the loyal ones, the impression that they have been paying too much in the past and now they should get as much as of a discount as possible.
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