Will the growth in use of social media dilute online community building

MktgRob 7 Nearly a Posting Virtuoso

15 Years Ago

Mashable issued a report earlier this year and reported the following:

63% of companies are planning to increase their spending on social media marketing in the next year

Of the most popular social media platforms being utilized, the tops are Facebook (74%), YouTube (65%), Twitter (63%) and Linkedin (60%).

Taking this into consideration, could all of this activity dilute the building and maintaining of online communities?

social-media

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