YouTube has announced that they are launching a new addition to its partnership program (which was launced last year and enabled revenue sharing to the big posters) where anyone who posts a video that goes viral will be able to make some money off their video via revenue sharing if they let YouTube place ads in relation to your video.
If this goes off and works will it force other social networking and online communities to offer something similar? For Online Communities it would probably entail placing ads on blogs that are particularly successful.