MktgRob 7 Nearly a Posting Virtuoso

I found this on Mashable about improving a small business blog

http://mashable.com/2009/09/15/small-business-blog/

and while the 6 tips discussed are mostly for aesthetic purposes I was wondering what everyone thought of the value of these tips? It think these are spot on and #6 is a complete no-brainer if you are trying to maintain your online reputation.