I saw a recent study that found that online media (social networks considered a part of this) is considered less credible than TV, newspapers and radio. On a scale of 1 to 10 they ranked as follows:
- TV - 6.5
- Daily newspaper - 6.3
- Radio - 6.3
- Online - 5.7
- Weekly Community Paper - 5.4
- Magazines - 4.9
- Free shopper publications - 4.3
If you deal with clients who advertise with a few of the outlets in this list, will these results make it harder for you to get them involved in online networks?