i want to start my digital marketing agency .i have knowledge about digital marketing but i am confuse how to do work step by step.
what is the step for starting digital marketing for any company.

The best strategic approach is to a successful marketing campaign today is Push/Pull Market Influence: Push your differentiation message out via marketing channels (traditional, digital, social) and then Pull in feedback, buy-in and loyalty from your audience by listening, engaging and creating relationships.
This two-way conversation is much more relational and collaborative than transactional. Push/Pull Market Influence is a slower process but develops deeper, more loyal audiences who are more likely to become brand influencers and ambassadors.
When you reach that level of marketing relationship, the Push is less important (lower external cost) and the Pull (increased internal effort) becomes very powerful.
The benefit to a business is you can control brand image by staying true what got you to this point: being authentically who you are and actively listening to/engaging with your audience.

you can do thease all are activities -
earch Engine Optimization (SEO) ...
Search Engine Marketing (SEM) ...
Content Creation. ...
Social Media Marketing (SMM) ...
Digital Display Advertising. ...
Retargeting and Remarketing. ...
Mobile Marketing.

Digital marketing agencies evaluate your website traffic, determine the best online platforms to invest in, and continually maintain the balance between your marketing activities and the results they provide. Working with a digital marketing agency means more leads converting to customers.

One of the main activities in Digital Marketing is social media marketing which I believe to be the most effcetive one as well. So do not underestimate the power of it and start taking time on social media marketing stuff.

You can start with the Basic .

First create new accounts on social media platforms . Try posting on those sites , engage with your niche . Post daily for 2 months in your niche .
After that you can start more advance digital marketing .
1) Do proper SEO for your business website . You can learn online how to do it or hire an SEO
2) Paid Ads on social media platforms ( Facebook , instagram , twitter & linkedin ) Learn how to ad plaforms of these apps tp start paid campaign
3) Learn Google adwords for SEM campaign for your business
4) Have a business strategy for your business brand on social plaforms

DO these basics and then u will get the idea for advanvce techniques

You are absolutely right! Thanks for the information!

Starting with this
Educate Yourself
Do Competitor Research
Launch Your Website
Build a Portfolio
Set a Business Model
Have a Social Media Presence

First Analyse the target keywords
Optimize your on page
Analyse your competitor
Create quality backlinks to your site

Digital marketing is a great way to reach the masses and can generate an enormous amount of sales for your business. The best part about digital marketing is that you don't have to wait for months between campaigns, advertising on TV or even doing a print advertisement to see an effect.

  1. Evaluate your business and marketing goals.

  2. Research the best digital marketing strategies that align with those goals.

  3. Create a plan of action and budget to implement those strategies.

  4. Execute, measure, and analyze the results to determine whether or not they were successful. Rinse and repeat!

There is an endless list that you are required to perform when we talk about digital marketing. Digital marketing is not a single term. It is a cluster of different elements, which include:

  • Social Media Marketing
  • Search Engine Optimization
  • Search Engine Marketing
  • Email Marketing
  • Affiliate Marketing

And this is not the limit; there are many more things involved in this form of marketing. However, if you are new to this digital world, you must first get started with SEO. Why SEO? This is because SEO is the best way to grow your website organically. Let’s understand this by an example; If you want to purchase dog food and don’t know from where to get it, what is the first thing that you will do? You are going to Google, and you will most likely click on the first search result.

Hence, everyone who owns a website would want a brilliant ranking on Google, and that’s only possible if you have done proper SEO of your website. Here are some tips that can help you to have a great SEO-optimized website:

  1. Make your page visible to Google in the same way as you made it to your user.
  2. Use the meta description tag.
  3. Use heading tags to emphasize important text.
  4. No keyword stuffing
  5. Control your snippets and title links in search results.
  6. Optimize your images
  7. Place keywords throughout your page
  8. Create unique, accurate page titles.
  9. Add structured data markup.
  10. Write high-quality content.
  11. Page speed

Once you have mastered the art of SEO, you can move further with other digital marketing elements like Social media marketing, affiliate marketing, etc.

Digital marketing can help companies build customer loyalty, generate new business, improve customer service and drive sales. Consult digital marketing agencies to get more traffic and diversion rate.

For a quick overview, here is how to create a digital marketing strategy in 10 steps:

Step 1: Create a customer persona
Step 2: Identify your goals and tools
Step 3: Focus on blogging
Step 4: Evaluate existing digital marketing channels
Step 5: Automate marketing
Step 6: Nail mobile optimization
Step 7: Make it easy for customers to reach you
Step 8: Use the right technology
Step 9: Confirm your differentiators
Step 10: Track your progress

Regards

Be a part of the DaniWeb community

We're a friendly, industry-focused community of developers, IT pros, digital marketers, and technology enthusiasts meeting, networking, learning, and sharing knowledge.