What is PPC Marketing?
PPC marketing, also known as paid search advertising, is a digital marketing model where advertisers pay a fee each time their ad is clicked. It's a way of buying visits to your website rather than earning them organically. The most common platform for PPC advertising is search engines, with Google Ads (formerly Google AdWords) being the most prominent player. However, social media platforms like Facebook, Twitter, and LinkedIn also offer PPC advertising options.