Attracting clients to your blog isn't just about increasing traffic; it's about drawing in the right audience – the ones who appreciate the value you're offering and are ready to take action. So, only writing good content isn't going to be much help.
So, let's dive in.
Determining Your Audience
Before you start writing, ask yourself: who you doing it for? If your answer is 'everyone,' you're just making your job harder. While 77% of internet users read blogs regularly, only a small part of them will be interested in your project. For example, if you are writing on cooking recipes, no person who is interested in football will visit your website.
So, How Do You Figure Out Who Your Audience Is?
If you are selling something through your website, whether it’s electronics or food, you should target people who are interested in it. Here are some questions you may want to get answered to find out who you should be aiming for -
Who’ll benefit most from your products or services?
What problems do they have, and how can you solve them?
Which social media platform do they use more? (e.g., FB, Instagram, LinkedIn, etc.)
What type of content do they enjoy more?
Once you’ve got your answer, you can focus on creating content.