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I am currently researching digital marketing strategies specifically for startups with limited budgets. With so many options out there, SEO, social media, email marketing, paid ads, etc.—it’s hard to know what brings the best results without draining resources.

I love to hear from others who have worked with or grown startups:

Which digital marketing tactics gave you the most ROI early on?

Are there any tools or platforms that worked especially well for lean teams?

How do you prioritize when time and money are both tight?

Looking forward to your suggestions and insights. Thanks in advance!

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Member Avatar for Dani

Which digital marketing tactics gave you the most ROI early on?

Purchasing backlinks, by far. But it was 2003 and Google didn't have a policy against doing it at the time. We live in a completely different world today. I wouldn't recommend it.

Are there any tools or platforms that worked especially well for lean teams?

DaniWeb has never grown beyond a few employees, and a decent team of moderators, but we've always communicated effectively between email and whatever IM client is trendy: AIM, Skype, FB Messenger, Slack, etc.

How do you prioritize when time and money are both tight?

There's the mantra: Entrepreneurs are willing to work 80 hours a week to avoid having to work 40 hours a week. Put time into doing everything and learning everything there is to do! This way, when you finally have money to hire people, you have some experience in doing what you're hiring for.

Good luck!

Member Avatar for graceweb

Hey asadalig,
Great questions, definitely something a lot of startups wrestle with. From my experience, content marketing paired with basic SEO gave solid returns early on. Publishing useful blog posts and guides helped build organic traffic without a big spend. For tools, I’d say Trello for workflow and Buffer for basic social scheduling were helpful on a tight budget. Prioritizing was all about focusing on one or two channels that aligned with where our audience already was, rather than trying to do everything at once. Curious to see what others recommend too.

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