What is an average / target open rate for an HTML-based monthly newsletter? I am measuring open rate based on the number of hits a particular image within the newsletter gets. However, more and more email clients nowadays are disabling emails until the user clicks a link - and how many users actually click the link? Is read rate based on a user reading a piece of mail or actually clicking the link to read it correctly (and therefore, be tracked). Unless I'm mistaken, there's no way to track read rate unless images are enabled.
Dani 4,351 The Queen of DaniWeb Administrator Featured Poster Premium Member
roryt 150 Nearly a Posting Virtuoso
Be a part of the DaniWeb community
We're a friendly, industry-focused community of developers, IT pros, digital marketers, and technology enthusiasts meeting, networking, learning, and sharing knowledge.