What has proven to be alien to Apple and Microsoft may be just right for Android. Search giant Google this week announced that it is working with Sony, Intel and computer accessory maker Logitech on technology to bring Web searches and applications to the television. Efforts by Google's predecessors--Apple TV and WebTV--turned in disappointing results.
It's early yet and reports are mixed, but most indicate that Google's Android mobile operating system will for the basis for an Atom-based set-top box built by Sony. Other reports have Logitech developing a remote control for the system. In any event, it appears there will be opportunities for developers to build applications to run on the what some are calling "Google TV," as they now run on Android-based phones. Software running on the box will help users surf the Web on television sets and launch apps, visit social networks and view or listen to content. It's even possible that the technology could some day come pre-installed in TVs and other devices such as Blu-ray players.
The Wall Street Journal reported earlier this month reported that Google was working with satellite service provider Dish Network on set-top box software that allows searches for satellite programming and to create a custom viewing experience. But according to the WSJ video report, it could be years before it's ready for deployment.
Google has a pretty good track record when it comes to trail blazing, but can it succeed where others have failed and crack TV? Don't bet against it.