Topics by InsightsDigital

I just read an article that stated Pepsi will invest on social media instead of advertising during the Super Bowl breaks. [url]http://www.socialmediatoday.com/SMC/159401[/url] Do you think more companies will follow Pepsi's footsteps?

We all know there are other micro blogging platforms than Twiter, but guess what, no one really "tweets" about it. Thus, for those businesses who do have an active twitter account, has your twitter presence helped drive targeted traffic to your site? Short term? Long term?

As internet marketers, we need to measure the stickiness value and engagmenet level of visitors to a site. Thus, many companies have used Google Analytics in the past few years since it is FREE. But there were other companies who preferred to still use paid tools like WebTrends, Omniture, and …

On Twitter, there are Follows and Followers. Thus, it does not surprise me that there could be many bogus or padded accounts who follow me on twitter. Having a business related Twitter account, I check on who is following me. If the Follower seems legit, I follow them. If not, …

I read a report about Skype doubling its connection fee. I personally have never used Skype nor have I found a use for Skype. Have you used Skype either for business or pleasure?

I just read online about a new site that helps users obtain mobile coupons for nearby businesses. I do find this useful if this service if the value is worth it. Check this site out: [url]http://www.vooch.at/eng/homepages/index[/url] I personally would use it. What about you? I know my friend has shared …

Other than looking at the CTR, what are other factors or KPIs you look into to determine if your campaign was successful or not?

I do believe that some marketing plans should not incorporate facebook or twitter because it may not reach the right audience. For example, one business is funeral or death related. When do you think Facebook or Twitter is not appropriate in your marketing plan?

I have seen some WordPress templates for ecommerce sites. It seems good but I do wonder if anyone here have used them and what where their experiences? Please share.

Hi I dont think I ever untapped the powers of Excel for advanced analytics. Thus, as Im going through these tutorial books, I do wonder what are your tips to help you analyze data quickly and efficiently. Help!

Though if you optimize your site for SEO, it will affect both Google and Bing. But I just saw this interesting post on this site: [url]http://blog.searchenginewatch.com/090904-121551[/url] So what do you think?

I really have not noticed much change on SEO - at least for White Hat SEO practices - except the backlinking. Just dont post your links anywhere. So have you noticed any other changes? Please do tell. Thanks!

I had a conversation with a colleague who insists that Google has a free social media monitoring tool. Is it Caffeine or Buzz? I think its Buzz but the person meant that this tool can be used for business use like Radian6 or BuzzLogic. If you know the answer, please …

I just read this article about a company named uSocial which specializes in selling Facebook friends and followers. [url]http://mashable.com/2009/09/02/usocial-facebook-friends/[/url] What do you think?

What are your success story in regards in growing your business using YouTube? Did you create a channel? I know it helps increase reach but did it help increase the type of visitors you wanted?

Hi I am trying to set up an online business and would like to associate a toll free number. Does anyone recommend any vendor/s and/or share any experiences/horror stories? thanks!

For an e-commerce site, it is important to monitor conversion rates and optimizing it. So what other metrics do you assess/monitor on your website to help increase sales? I found this very interesting slides stating this: [url]http://www.slideshare.net/dennis.mortensen/using-web-analytics-insights-to-sell-more[/url] So have you used web analytics to increase your sales?

As Im preparing my business plan, I notice that there is a section for market research. Thus, if you are testing a new online business - how do you obtain consumer insights? How do you recruit them? Please advise.

I remember last year this time, businesses were clamoring over Twitter. I dont hear that much hype about Twitter nor do I see the twitter name on ads. So do you think newcomers influenced the success of Twitter?

I read a study that said users over share on Facebook so I wonder if businesses over share on Facebook. What do you think?

Yes, creating a social media presence is great but what about the return on investments? Has it worked bringing more revenue to the company?

I am confused. I look through my web analytics report and still see that MSN Live is still referring traffic as well as Bing. So MSN have two search engines. Please explain. Thanks!

With so many social media options, I thought I cant be the only one who have many profiles with many different passwords. So how many do you have? I have at least 10: 1. This one 2. Facebook 3. LinkedIn 4. Youtube 5-8. Several Personal sites 9. Google 10. yahoo …

This seems like a great deal but I do recommend you to move this post to Business Exchanges.

Do you look at the search terms referred from your web analytics and optimize your site accordingly? As I notice the terms that help refer traffic, some terms I am surprised about. I wonder if optimizing for these long tail terms will help bring additional traffic.

Have you found these link building services beneficial? I am looking into link building services and I wonder if they are worth it.

Not too long ago, many businesses were jumping into creating a Twitter presence. I dont hear much of that now. So my question for you are: 1. Do you think its over rated? 2. Is Twitter "old" now? 3. Did businesses gained ROI with Twitter?

Even creating a fan page is not always so easy. So I wonder if any of the members ever deleted a facebook fan page? Do you regret it?

On Mashable, I read an article about Ning. This article made me think about how the current social media ecosystem has centered around Facebook and Ning has been pushed out due to its business model and pricing structure. I have used Ning before and to be honest, I liked Ning …

I have the Google Buzz that says I have over 100 new updates. I dont even bother to click it. Do you?

Since the IPad will only operate using Safari and wont support Flash, do you think you will optimize your site to become iPad friendly?

I was looking into press releases but I wonder about: 1. What have been your experiences? 2. How has it helped your business? 3. Would you do it again? I heard that PR Web was the best one but I dont know which is which. Thanks

Yes, it is common now a days to create a Facebook Fan Page. But how do you promote it?

Hi I just subscribed to Time Warner Triple Play that uses Road Runner. So I bought Apple Time Capsule to hook it up with my MacBook Pro. It is not working. I do see I have full Airport connection but I have an error stating it is not recognizing IP …

So of course, some people at work showed off their new toy - the Ipad. The Ipad seems like a big toy but the way it helps with banner advertising and reading was good. So saying that, there was some conversation that the iPad will affect, not the creation, but …

Have you split your advertising to include unbranded, which is ads that dont mention your company or brand but it does have the same look and feel of a branded message? if you have had, have you noticed if it worked for you?

I have been looking at different type of video related ads, like pre-rolls and videoegg ads. So if you have experience with these ads, let us know.

So we know that today was the big day where the IPad was launched. There was a positive review in WSJ - All Things Digital. [url]http://ptech.allthingsd.com/20100331/apple-ipad-review/[/url] I personally waiting until the second launch or so when many of the first generation bugs are resolved. So did you get an iPad …

There was a sutdy published that found that the majority of people check their Facebook first thing in the morning. Maybe I am guilty of such but I wonder who else on this site al so agrees with the finding of this study.

I read that Facebook has changed their "Become a Fan" button to "I like" button - so my question for the members of this board are: 1. Will this affect how you promote your Face book Fan Page? 2. Do you think this will help increase Fans?

The majority of advertisers use an ad network like Dart/Doubleclick but I prefer Pointroll for rich media. So can someone in this board share their experience with Dart or ATLAS?

I am trying to access how social media is used for work purposes other than doing a Facebook Fan outreach. I personally use social media to conduct a manual qualitative assessment on consumers' attitudes and behavior towards a particular treatment or condition. What about you?

IPad is finally on sale. I dont know if I would get an Ipad so early in the game, especially since we know, there will be different version released that are bigger and better. Would you buy an IPad just to be connected?

I saw online sites that sell marketing plans. Do you create your own or use these online marketing plans?

Im developing my marketing plan and I'm curious if others insert their site's web analytics or other type of data in the plan?

Am I the only one who is not familiar with FourSquare? I know buddies who love FourSquare and constantly blog or tweet about it. I personally dont see the value. Can someone explain to me why this FourSquare is better than sliced bread?

Is there a way to secure privacy in Facebook? I used to have very tight security and no one could find me. Now with the change, I get friend requests from people I never know. Annoying. Has this happened to you?

After the FB change, I find it difficult to find the options to create a page. Can someone help?

It might be a little creepy for some but the fact that you can see your business contact's Facebook picture when composing an email on Outlook is all a reality now. I actually use Xobni for MS Outlook and my contact got freaked out when I told her she has …

Would you partake a social media abstinence during your solo trip to a far region or even just to be more productive?