Member Avatar for unconformed

PR and marketing
Pls not thats Public relations, not page ranking? what the?

Hi I am doing some research on marketing and Page Ranking for It companies. I was wondering if you guys would so kind as to lend some of your advice?

Q: What sort of events and launches do large It companies employ to try and get people to attend information sessions.

Q: What is the best way for It companies to gain awareness?

Q: Can you list some online sites that deal with It news? Particularly in Australia. (i have already found some want to top it up) Which ones are credible?

Q: Is there a database of It companies (in australia) so I can look at the market place?

Q: what are the key demographics for It engineers, Network engineers and CIO's, what other people would be purchasing business software and storage solutions?

Q: Where can I get me some potti-tang? (lol)

Thanks

  • 3 Contributors
  • 2 Replies
  • 110 Views
  • 2 Weeks Discussion Span
  • Latest Post Latest Post by muta

Dani AI

Generated

Thread follow-up that builds on points from , and with practical, Australia-specific additions.

Event formats that work by audience: short, invitation-only executive briefings (CIOs) focused on business outcomes and a single ROI case; hands-on labs, lunchtime technical deep-dives and downloadable configs for engineers; partner/reseller enablement days for channel reach; and gated webinars that become on-demand lead magnets. Small, tightly targeted events convert better than broad public launches. Record sessions, turn them into gated content, and use follow-up demos or POCs as the next step.

Awareness channels beyond broad PPC and press: targeted LinkedIn content/ads and industry newsletter sponsorships; niche community sponsorships (local user groups, meetups); co-marketing with a respected customer or non-competing vendor; SEO for long-tail technical queries; and account-based outreach for priority targets. Measure with simple KPIs: attendee→MQL rate, meetings booked, pipeline value, and media mentions. Run 8–12 week tests on two channels, iterate creative and messaging, then scale what proves profitable.

Credible Australian IT media and market resources:

Buyer-role guidance (avoid single demographic assumptions): target CIOs with concise ROI case studies and risk/TCO messaging; IT/Network engineers with technical docs, trial sandboxes and configuration guides; procurement/finance with clear pricing, SLAs and procurement-friendly contracts; and line-of-business owners with use-case outcomes. Build 3–5 personas and map one preferred content type and channel to each.

Note: the "potti-tang" line appears to be a joke and is not relevant to PR/marketing planning.

Recommended Answers

All 2 Replies

Member Avatar for ithelp

Try google adwords, find local news paper sponsoring a news about your company.

Member Avatar for muta

Q: What sort of events and launches do large It companies employ to try and get people to attend information sessions.
A. There are many tricks in this trade. They sometime create links with well known consultancies and have then do the PR e.g Gartner, Cold calling, Book a booth at a IT conference of some sort.

Q: What is the best way for It companies to gain awareness?
A: First it depends on your sector. You could sponser a survey/research that your software is applicable to. This highlight the issue and show you as a solution. Again you can present at conferences.

These are all I can help you with because I am not down under.

Be a part of the DaniWeb community

We're a friendly, industry-focused community of developers, IT pros, digital marketers, and technology enthusiasts meeting, networking, learning, and sharing knowledge.