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After running a Google campaign, you will get a long data report. Other than looking for the obvious, CTR, what else do you look for, both from a tatical and strategic level?

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Member Avatar for jrafique

After running a Google campaign, you will get a long data report. Other than looking for the obvious, CTR, what else do you look for, both from a tatical and strategic level?

The most important metric to measure the performance of your campaign are the no of conversions and cost per conversion.

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Thanks. Definitely conversions as well as cost per click.

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