Member Avatar for InsightsDigital

There are a number of different paid and free tools available to track web traffic and web related trends. I have used a number of them and many of them have their strengths and weaknesses. The choice/s of your selected web analytics software depends on the purpose of your website and how these tools help you optimize the visitors' experience on your sites.
For a small website, perhaps Google Analytics or Yahoo Analytics is best. What have been your experience using such tools? I have also used fee based web analytics tools like WebTrends and Urchin.

So the most important question is, what do you do with the web traffic data? Do you read the reports consistently or once in a quarter?

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Member Avatar for adbiz

I am using google for long time.

Member Avatar for InsightsDigital

Would you ever contemplate switching or looking into paid solutions?

Member Avatar for MktgRob

I use a combination of Google, web stats from my hosting company, and a tracking software I purchased. I don't think paid solutions would be an option at this point, if anything I would look to pull the process more internal with tools I can purchase.

Member Avatar for bobchrist

If you use a combination of tools it will avoid chances for missing cache.

Member Avatar for InsightsDigital

There will also be differences in numbers between various web traffic tools because it depends if the data is from server logs or javascript.

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