As a long time marketer who has worked with traditional ad agencies in the past, I have heard at some events and on some webcasts that many companies are shying away from involving their ad agencies in their social network marketing plans. The big reason is that the ad agencies are not able to dedicate resources to monitoring the communities and when they do they are not nimble enough to respond in a timely manner when needed.
Is anyone using an ad agency for all or part of their social network marketing and if so what have the results been?