According to Mashable, current trends for Twitter indicate that Twitter is becoming more entertainment news-centric, talking about movies, music, tv shows and beauty pagents. The top of the list of top tweeters was once mostly tech people but Ashton, Brittney, Miley and Diddy are taking over as the top tweeters.
It would seem that Twitter is becoming closely associated with the world of entertainment and if that is the case does anyone think that this will make some companies that are using Twitter to move away from it? I think that some more conservative companies may to avoid looking less serious by using a service that may be focused on entertainment and celebrity.