"If you build it, they will come"
Great line from a great movie but too many people apply the same logic to corporate websites (on of my clients is one of them). If your community growth become stagnant or worse, reversed, is it possible that you have allowed yourself to be complacent in assuming that people will join your community without any other effort? Does anyone know of a community that has taken the "I built it and now they will come" attitude?