I'm reading USA Today and this guy Mark Hughes has come out with a new book
about how to promote your company and generate buzz?
According to the article:
"Half.com was sold in 2000 to eBay in a deal valued at more than $300 million."
Here's my question .....
Would you write a book if you were sitting on $300 Million???
(I am certain this dude didn't net the whole chunk of change, but he's got
to be doing really really well.)
Buzzmarketing Amazon Link: http://www.amazon.com/exec/obidos/ASIN/1591840929
USA Today Link: http://www.usatoday.com/money/books/reviews/2005-07-25-buzz-marketing_x.htm
His Website: http://www.buzzmarketing.com