Member Avatar for Fusioneventz

what is the use of filter in google analytics?

Edited by Dani because: Moved to correct forum
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  • Latest Post Latest Post by nikitacod
Member Avatar for Dani

I'm not really understanding your question. Sometimes you want to just see trends or behavior on a specific segment of your audience. For example, I want to see how many logged in users I get, and how their behaviors compare ot all users who visit the site. Filters let you retrieve all of Google Analytics data but just for a segment of your audience.

Member Avatar for pty

You can also use filters to filter out data from your own networks. This will prevent internal use of your site/app by
employees/testers from influencing statistics.

Member Avatar for nikitacod

In Google Analytics, Filters are used by Views to segment the data into smaller groups. Filters can be used to include only specific subsets of traffic, exclude unwanted data, or to search and replace certain pieces of information.

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