What is click fraud?
mFilterIt
Reverend Jim 5,053 Hi, I'm Jim, one of DaniWeb's moderators. Moderator Featured Poster
May I suggest that instead of asking us to look it up and explain it, you take the time to google "what is click fraud" and read the results. Feel free to post follow up questions if the answer is still unclear.
Dani 4,419 The Queen of DaniWeb Administrator Featured Poster Premium Member
In the world of digital advertising, PPC (pay-per-click) is when advertisers pay each time someone clicks on their ad and lands on their website. Ad networks such as Google AdSense allow publishers to host PPC ads on their website, and get paid a portion of the profits. Click fraud is when the publisher clicks on ads on their own website, not because they are genuinely interested in the products being advertised, but just to earn money and increase the CTR (click-thru rate) of the ads on their site. Publications with a higher CTR can command higher rates because, presumably, they do a better job at grabbing the end-user's attention to the ads, or have audiences that may be more aligned to a specific ad.
rproffitt 2,685 "Nothing to see here." Moderator
So this is not a good look for mFilterIt. " mFilterIt helps the advertisers validate the click's integrity " from their site.
If you don't know what click fraud is, why would anyone consider using your product?
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