Member Avatar for mFilterIt

What is click fraud?

Edited by Dani because: Moved to correct forum
  • 4 Contributors
  • 3 Replies
  • 110 Views
  • 8 Hours Discussion Span
  • Latest Post Latest Post by rproffitt
Member Avatar for Reverend Jim

May I suggest that instead of asking us to look it up and explain it, you take the time to google "what is click fraud" and read the results. Feel free to post follow up questions if the answer is still unclear.

Edited by Reverend Jim
Member Avatar for Dani

In the world of digital advertising, PPC (pay-per-click) is when advertisers pay each time someone clicks on their ad and lands on their website. Ad networks such as Google AdSense allow publishers to host PPC ads on their website, and get paid a portion of the profits. Click fraud is when the publisher clicks on ads on their own website, not because they are genuinely interested in the products being advertised, but just to earn money and increase the CTR (click-thru rate) of the ads on their site. Publications with a higher CTR can command higher rates because, presumably, they do a better job at grabbing the end-user's attention to the ads, or have audiences that may be more aligned to a specific ad.

Member Avatar for rproffitt

So this is not a good look for mFilterIt. " mFilterIt helps the advertisers validate the click's integrity " from their site.

If you don't know what click fraud is, why would anyone consider using your product?

Be a part of the DaniWeb community

We're a friendly, industry-focused community of developers, IT pros, digital marketers, and technology enthusiasts meeting, networking, learning, and sharing knowledge.