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How is it calculated, and how does it impact the cost and performance of ad campaigns?

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how does it impact the cost and performance of ad campaigns?

The most important significance of quality score is it can improve your ad's position in search results, increasing visibility and potentially driving more traffic. So, when you improve your ad to a good quality score, it helps to save your ad budget, as a higher quality score generally leads to lower CPCs. This is because google rewards high-quality ads with better positions at lower costs. Also, by lowering costs and increasing visibility, a higher quality score can contribute to a better ROI for your Google Ads campaigns.

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