Hi dear digital marketers,
I have 3 years of experience in digital marketing, and I’m currently managing a Chrome extension. I generate 40+ leads through SEO and SMM organically, and all users receive a 30-day free trial. However, I’m facing a challenge: not even 1% are converting to paid subscriptions.
What strategies do you suggest to improve this conversion rate? I would appreciate your insights!
Why is everything a shitty app or a subscription now?
Everyone I know is watching their subscriptions since those monthly charges do add up.
You didn't reveal what your product is. Let's hope it's not another Email marketing app.
Your DANIWEB profile is also in need of completion.
Are you prompting users to enter their payment information before starting the free trial, and then the trial automatically converts over to a paid membership after the 30 days?
When someone signs up for the free trial, that’s when you have their attention. You’re either solving a pain point they have, providing them something they want or that interests them, etc., and they’re taking the time to download your extension and sign up.
Is the expectation that they return to your website 30 days later with credit card in hand? Does the extension remind them that it will stop functioning soon? Perhaps after 30 days, they’ve gotten all the utility they need from your extension and no longer have a need for it. It could be a whole bunch of things. It’s hard to offer more without knowing some more details as to what the extension does and how you’re currently promoting it.
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