Dani Horowitz remains as passionate about our online community today as she was back in February 2002 when, while pursuing a computer science degree on Long Island, NY, she founded DaniWeb. Fast forward to now, and an amazing half a billion visitors later, DaniWeb has become a vibrant community of members learning, sharing knowledge, and engaging with other developers, IT pros, technophiles and computer hobbyists. I've been talking to Dani about DaniWeb in the context of a dynamic and evolving online advertising market...
HG: Tell me a little about how DaniWeb itself has adapted to a changing online advertising market?
Dani: DaniWeb was founded in 2002 and by 2003 had become one of the first online 'publications' to independently track and monetize user behavior. Skip ten years and, in 2013, I developed and launched an algorithm to match question askers with likely answerers based on tracking user behavior across DaniWeb. This was a necessary change as by 2013 we were dying a slow death thanks to there being no more demand for Q&A-based tech sites. Between the likes of Stack Overflow, Quora and Reddit they are successfully able to handle Q&As more efficiently than we ever could, and there's no use in competing with them.
HG: So was that a Google thing then?
Dani: It's not that Google is anti-DaniWeb as such, but rather that Google would love us more if we were able to figure out a way to hit their sweet spot like Stack Overflow has done. …