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Quality content that answers real questions clearly tends to rank better, so definitely prioritize that over keyword stuffing. Re: How Does Google's BERT Algorithm Affect Modern SEO Practices? Digital Media Digital Marketing Search Engine Strategies by themadrastiffin Google BERT algorithm improves search by better understanding natural language and user expectations making SEO more focused on quality content relevance and rather than keyword stuffing. Re: Any jQuery 4 users? Programming Web Development by Neil_brown001 … is a nice step toward playing well with modern tooling. Better integration with modern browsers and drop of IE support (finally!) — this… Re: Cannot run exe from asp.net Programming Web Development by Neil_brown001 … What you're trying to do is mostly blocked by modern security rules — for good reasons. 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Are traditional keyword-based techniques still effective, or should we prioritize content quality and user intent more? Looking forward to hearing your thoughts! Re: How Does Google's BERT Algorithm Affect Modern SEO Practices? Digital Media Digital Marketing Search Engine Strategies by Dani Considering Google BERT was integrated into Google searches 7 years ago, strategies shouldn't really be evolving and adapting nowadays. However, I get what you're saying. Traditional keyword-based techniques stopped being effective in the early 2000s. Of course, you should always prioritize content quality and user intent. https://developers.… Re: How Does Google's BERT Algorithm Affect Modern SEO Practices? Digital Media Digital Marketing Search Engine Strategies by MasoodDidThat As far as BERT Algoritm is being considered, it was primarily designed to improve search intent accuracy for Google. 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