When designing a site, clients want it according to their expectations but sometimes what a client is looking may not go well with the online visitor so its better to make clear thing
clients should be made aware about the industry standards
the expectations of an average online visitor

Yes it provides better click rate and less bounce rate

when the site is well designed, it is easier to the visitor to browse it, and if likes it, most probably will recommend it to family and friends.

Its better if they cooperate to really improve their website. It takes deep understanding of the Internet, of site building and optimization, of your industry and of people.

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