There's a new feature for Google AdWords ... You can essentially pick various demographics you wish to target, and the system will create a list of Google Network sites that are popular with that audience. The demographic information comes from comScore Media Metrix.
Dani 4,329 The Queen of DaniWeb Administrator Featured Poster Premium Member
shimon 0 Light Poster
Well, it's about time :D
Below are the targeting options. Currently, it's only available for the Site-Targeting campaigns.
* Gender
o Female
o Male
* Age
o 18-24
o 25-34
o 35-44
o 45-54
o 55-64
o 65+
* Annual Household Income (USD)
o 0-14,999
o 15,000-24,999
o 25,000-39,999
o 40,000-59,999
o 60,000-74,999
o 75,000-99,999
o 100,000+
* Ethnicity
o Any
o White/Caucasian
o Black/African American
o Asian/Pacific Islander
o Hispanic
Children
o Children in household
o No children in household.
Dani 4,329 The Queen of DaniWeb Administrator Featured Poster Premium Member
I tried using it but it just doesn't work as effectively as keyword-targeting for me. Our forums require a certain level of expertise about the industry in order to participate.
jewboy 0 Posting Whiz in Training
Haven't played around much with Adwords Demographics. Dani, are you sure the data comes from comScore? Read somewhere that the data comes from user registration info.
Dani 4,329 The Queen of DaniWeb Administrator Featured Poster Premium Member
That's what the Google FAQ said :) Didn't get that out of a third party.
mgru 0 Newbie Poster
Does google plan to roll out the same feature for the search network?
shimon 0 Light Poster
It is rumored that both Google and Yahoo are working on similar demographic targeting as MSN adcenter currently offers.
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