I spend 9000 GBP on one PPC campaign and 3600 GBP on another PPC campaign along with good selection of keyword list categorized with various adgroups supported by different adcopies. I also employed different keyword phrase matching option based on the search queries but I'm not getting enough conversions per month; getting only less than 25 conversions on one campaign and less than 10 conversions on another. Therefore I would like to know the better ways of optimising the PPC campaigns. If you anyone have good success with PPC campaigns can you please share it?
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